A Beginner’s Guide To Starting a Thrift Shop on Instagram

If you dread waking up and going to work every morning, this may be the time to quit your job. Nobody wants to continue with a job that takes too much of their time and energy and does not provide equivalent monetary value and satisfaction.

Whether you’re a student looking for a side hustle or someone who wants to generate a steady income online, an Instagram thrift shop is one of the easiest and most fun ways to make money online.

Starting an online thrift shop is fairly easy and does not need heavy investment. The traditional way of thrifting is such a hassle as physical thrift stores contain piles of clothes that take hours to explore.

Thrifting becomes so much easier for customers with online stores. If you are new to the world of e-commerce and know nothing about starting a business, we’ve got you covered. Here are five easy steps to starting your Instagram thrifting page:

1. Know your niche.

The first step is to pick a niche and if possible choose a sub-niche too, for instance, you can select women’s clothing as a niche and traditional wear as a sub-niche. You can explore the niche by looking at other thrifting pages or simply by keeping an eye on trends and seasonal changes.

2. Set up the brand.

Once you have picked a niche, come up with the name and logo for your shop. You may want to come up with a name that’s short and catchy. As gaming boosts creative thinking, playing some games on NetBet may help you come up with a creative name. This step also includes choosing your target audience. Make your target audience as specific as possible.

3. Source the right products.

In the start you won’t be able to invest in a large collection nor should you. Take a start with a maximum of 10-15 pieces and set it out there to see the response, later analyze what kind of product is selling like a hot cake and invest in it the next time.

The key to sourcing products in the thrift business is looking for steal deals and you can find many on:

– Thrift stores

– Yard/garage sales

– Flea markets

– Craigslist

The tricky part is that you might want to splurge on everything but keep in mind that what’s appealing to you might be trash for someone else. So, make sure the stuff you buy is in good condition or preferably has labels.

4. Post product photographs.

All photographs that you post on your page have to be appealing in order to bring your customer to the last step of the sales funnel. Most customers make the decision to purchase just by looking at the aesthetics. Take photos from your smartphone in the sunlight and don’t go overboard with the editing as it may change the color of the product.

5. Set up the price.

You need to calculate the cost of the product before you set its price. Make sure the price you set covers the costs of shipping, packaging, and marketing. Set a fair price that’s neither too high nor too low. Setting the price too low can make the customers skeptical while setting it too high will simply repel them.

6. Set up a marketing plan

Run ads and post reels daily to boost your engagement. Additionally, you can look for Instagram influencers who are willing to collaborate with you for free. You must also answer your customers’ queries within 24 hours.

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